Welcome to another Smorgasbord of Social Media! We’ve got some great updates for you this week, so keep reading!
Ads Manager And Power Editor
Facebook’s Ad Manager and Power Editor are (finally) receiving some major updates. In the coming months, Facebook will be rolling out a more streamlined user interface that brings performance data front and center and allows marketers to see performance in the same place where they create and edit ads. To make things even better, Facebook will be introducing a bulk editing tool that allows users to create and edit multiple ads at one time. The update will also bring us some advanced search functions (including a “search by objective” option) and the ability to save a report and have it be automatically sent at specified time intervals. It may be a while before we actually see these updates in place, so check back for more information as we get it.
New App Update
The Instagram iOS app update that was released this week introduced some exciting new search functions. Users are now able to search for Places in addition to the People and Tags search functions already in place. Wondering what photos have been geotagged with Nike HQ’s location? Now you can search it and take a peak at what it’s like and what people are doing there. The Explore page has also seen some improvements with curated Explore collections showing you users to follow and Instagram Places to scroll through.
Product Pages And Curated Collections
Twitter is introducing Product Pages that host a product’s basic information, images, relevant tweets, and the option to buy the item. Along with these, Twitter is allowing a limited group of curators to create Collections that are essentially a Twitter timeline of related Product Pages. Currently, Collections can only be made by a small group of users and brands, including HBO’s Game of Thrones and Target, but will be made available to everyone in the coming months.