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So we actually have some news to be thankful for this week y’all. Sure some of it is silly fluff but some of it actually means something. Enjoy! Or don’t, I don’t care…

Google News

  • Google To Penalize Sites Using AMP Pages As Teaser Pages – As of February, 2018, Google will penalize sites that use AMP pages as teasers to real pages, rather than pages that content-wise match their canonical counterparts. If the AMP page is found to violate this new guideline, users will be directed to the site itself and not the AMP page. AMP teaser pages kind of go against the entirety of what AMP is all about (i.e. a speedy experience), so this makes a lot of sense.
  • Mobile-First Index Hreflang: Desktop-To-Desktop, Mobile-To-Mobile – This shouldn’t come as a surprise to anyone, since it makes an insane amount of sense, but Google’s John Mueller confirmed that, when it comes to using hreflang for different language pages for the mobile-first index, keep it mobile-to-mobile and desktop-to-desktop. I mean that just makes sense, right? Who would point a desktop page to a mobile page? That’s just DUMB. Super dumb. MEGA dumb. But yeah, it’s good to get confirmation on this I suppose.
  • Google Warns Folks Against Using Misleading Event Markup – In the category of “I had no idea this was a thing until I read this,” Google has updated their guidelines around the use of event markup specifically to call out folks using it to sneak in stuff they shouldn’t be. This, in their words, offers a bad user experience by showing information that has nothing to do with an event the user was searching for. This could lead to a dreaded manual action, so if you are doing this silly thing, cut it out already.

  • Mueller: “Most” Sites Rank Will Without Building Backlinks – At least that’s what we think he means. According to a post on Twitter, when asked if a website can rank at the top of search results without building a single backlink, Mueller responded, “Sure. Most do.” That’s it. Now…does that mean most sites rank without “building” links? Or that most sites rank without actively trying to gain any links at all in anyway? Or without links entirely? Gah I don’t know! I guess we can stick with the original meaning for now.
  • Mueller: Anchor Text For Internal Links Matter – Apparently, even in 2017, folks aren’t sure if anchor text for internal links matters at all. I mean, people actually have to ask John Mueller about it, because they’re not sure. How are these people in SEO?! Sigh, anyway, someone asked him about this on Twitter, and his response was, “Most links do provide a bit of additional context through their anchor text. At least they should, right‽” Basically I think we can infer that anchor texts for internal links do have weight, even a small amount.


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