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Some interesting stuff of late y’all. Who knew that machine learning might eventually be something of a curator between us and Google’s ranking algorithm? It’ll be fascinating to see if that happens, let me tell you.

Google News

  • New Algorithmic Research Denotes Machine-Learned Results Curation – Google recently published a research paper entitled, “Ask The Right Questions: Active Question Reformulation with Reinforcement Learning,” which described research into what could be described as something of a machine-learning algorithm that’ll go between users and the ranking algorithms to find users the results they’re looking for. It looks as if the machine-learning algorithm will ask the ranking algorithm multiple questions based on the user’s query, and will curate its results to the user. This could have far-reaching effects on how SEO is conducted if this is implemented, so we’ll be keeping a close eye on this one.
  • Google Already Uses Some Machine Learning – Springboarding off the previous article, Google’s John Mueller, in a recent Google Hangout, admitted that Google already uses machine learning in a lot of their algorithms, “to try and better understand how we should crawl, index and rank pages.” While saying that machine learning isn’t an automatic solution at the moment, it seems as if that’s a direction the company is looking toward with future machine learning algorithms.
  • Mueller: Site Changes Can Take Months To Show Up In The SERPs – In a recent Google Hangout, Google’s John Mueller gave some insight as to how long it might take a site’s changes to show up in the search engine. While Google has moved to spider sites faster and faster over the years, Mueller explains, “Usually — so especially if you have a bigger website — then it takes quite a bit of time for algorithms to adjust to bigger changes on the website.” He goes onto mention that it’s unlikely you’ll see SERP changes based on recent updates to your site, and if you do see changes, others might see them as well in their own rankings, denoting an algorithm update, rather than anything you might’ve done to your site.

  • Mueller: New Content Can Cause “Extreme” Ranking Fluctuations – In kind of a contradiction to the previous article, Google’s John Mueller said in a recent Google Hangout that new content can cause some serious fluctuations in the SERPs shortly after it’s published. Mueller explained, “The tricky part there is when we find new content, on a new site or existing site, we kind of have to estimate where we think we should show it where it’s relevant. Sometimes we estimate fairly high and, over time, that kind of settles down.”


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