August 12, 2016
What a mixed week for news this week y’all. Nothing huge or Earth-shattering, but a bunch of little things that are pretty interesting. Enjoy!
- Search Console Had A Massive Data Bug Last Week – If you were wondering where your Search Console data might’ve gone from July 29th to August 5th, appaaaaaaaaarently you weren’t alone. Google let it be known that between those dates, data – and I mean all of it – was mislabeled to “desktop,” causing all kinds of wacky visible data. It’s been fixed at this point, however.
- You Can Still Get Accurate Volume From Google Keyword Planner – Over on Search Engine Land, Columnist Patric Stox shows off how to get much more accurate data from Keyword Planner than they’ve been reporting due to variants. Basically, once you’ve found keywords, create a plan with them, and change the date range to see more accurate data. Thank GOD, this was getting annoying.
- Google Launches Analytics Demo Account – Taking a massive step toward helping people learn how to use their Analytics platform – which is super deep and detailed and way more involved than one might think upon first glance – a demo account has been launched that folks can play with. You have to be signed into a Google account to use it, but still, this is pretty awesome.
- You Can No Longer Edit Your Business Description Field In Google My Business – Yup, you can now only edit your business description in Google+. No, I’m not kidding. They call it, “an improved way to describe your business to users on Google Search and Maps.” Yuh huh, I buy that. It’s improved because it gives users fewer options. Yay!
- Report: Mobile Searches Account For Around 60% Of Total Search Volume – Search firm Hitwise has released a report in which they state that about 60% (58% specifically) of all searches are now done via mobile devices. This coincides with Google’s claim that over 50% of searches are now done with mobile devices. Unsurprisingly, the bulk of mobile searches (72%) was related to food and beverage-related searches.