Wpromote attended the Sales 2.0 conference in Santa Monica, CA. The event offered various sales strategies and best practices in social media. Speakers offered their personal insight on how social media has positively affected sales and marketing initiatives. Throughout the entire conference I was amazed at how connected everyone was. Twitter names were displayed on big screens, people on various tablets, and it seemed that everyone was tweeting from their chairs. Below are some great tips that I took away from the conference.
First off, it’s clear that nowadays people are spending most of their Internet time on social networks. For this reason it is important to have a strong social presence. Scott Holden of Sales Cloud and Salesforce.com mentioned that Facebook users are now twice as active as desktop users. Scott proposed getting into the habit of establishing a short daily social routine.
This routine would allow:
• Businesses to form closer relationships with current clients
• Help find more customers
• Help prospective buyers find you
• Close deals faster
A key factor in establishing a strong social presence will be to understand your consumer. Andrew Somosi, SVP, Marketing & Business Development of Lattice Engines stressed the importance of knowing your customer. By understanding how your consumer buys and where and when they buy will allow you to make informed decisions when converting leads from social outlets. Consumers are not only visiting your site to make a purchasing decision, they are also looking at all of the additional components of your brand like blogs, Facebook, Twitter, etc.. Having a strong and unique social presence will push your prospective customer to make that final call. Companies who are able to make their business social will have greater success in the long run.
If your company does not have a strong social presence remember that the conversation has begun without you! Check out our Social Media page to learn how Wpromote can help you manage your online presence.