We’ve all heard the horror stories about companies promising Page 1 results overnight. And though our case studies prove that we’ve done wonders for clients in the past, the bottom line is that SEO is a long-term strategy, not a quick fix. This is part of the reason our company provides a wide variety of services with both long and short-term results.
Of course the biggest motivation behind digging in for the long haul is increased authority. Just like in the offline world where your brand is local before regional and regional before national, your online presence builds upon itself.
With an online presence you have access to people all over the world, and so do your competitors. That’s why it is more important than ever to show yourself as a solid company. One of the ways to do that is by leveraging SEO and other online marketing tactics for a tangible presence online.
Google is in Your Corner
As Google continues to strive for quality search results, they will get rid of many of your lesser-known competitors, especially those competitors that are utilizing black or gray hat methods in their SEO marketing. Remember that proper online marketing takes on a snowball effect. Companies that cut corners or treat people unfairly will eventually fall out of the race, leaving only top shelf companies like yours.
Multiple Touch Points Make All the Difference
Consider this from your potential client’s perspective. They find your site via PPC or SEO. They take a look around your site and find trust indicators to help them gauge your authority. Chances are they will leave and come back often before making a purchase. Each time they leave they will have your company in the back of their mind. So when they search again and see your name, even if it isn’t ranked in the top 3, they will feel a familiarity with your brand.
Multiple touch points with your brand will increase the likelihood of a sale. Notice how when you buy a new car it seems that suddenly everyone else is driving the same model? It’s a sense of familiarity that makes them stand out from other cars. And those multiple touch points are the reason that you should be implementing both short and long term marketing tactics.
It’s true that Rome wasn’t built in a day, and neither are solid SEO strategies. However, in order to get the ball rolling there is no better time than the present to get started.
What sorts of short and long term strategies do you find work together well?