So you have a Local SEO Campaign and don’t know where to start? A paid solution is usually a great place. The vast majority of vendors offer an all-in-one option that includes application, integration, and reporting. Most of the time, in addition to functionality, a fancier user interface is also available. Below you will find some of the tools that may just give you that edge you are looking for with your local SEO efforts:
Let’s say committing to any of the aforementioned applications is a tough financial pill to swallow for now. Another road to take is through open source or one-off tools, which are usually free and can be a great addition to your arsenal. While they are not the most aesthetically pleasing and do not offer that all-in-one solution, they can radically help you on your journey to Local SEO stardom. The tools below are building blocks that can be combined to form a strong campaign:
51 Blocks lets you download a free SEO checklist.
5 Minute Site is a local keyword generator for multiple cities or locals.
Blumenthals is a Google Places for Business category tool for selecting correct categories, which can be filtered for different countries.
Whitespark offers free Google review creation for both desktop and mobile use.
As you can see, there are numerous paths you can go down when starting to optimize your website for local SEO. The tools above all have there own pluses and minuses, so choosing the correct one will be based off of what is right for your specific needs. Hopefully this article will help you make this decision! I would love to hear your thoughts, so please let me know what your favorite tool is in the comments below.