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So you have a Local SEO Campaign and don’t know where to start? A paid solution is usually a great place. The vast majority of vendors offer an all-in-one option that includes application, integration, and reporting. Most of the time, in addition to functionality, a fancier user interface is also available. Below you will find some of the tools that may just give you that edge you are looking for with your local SEO efforts:

PAID OPTIONS

MozLocal

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Positives

  • Designed for Local SEO projects
  • Business listing creation
  • Pushes to aggregators and applications including Infogroup, Neustar Localeze, Acxiom, Factual, and Foursquare
  • Checks for accuracy across the five main local aggregators

Negatives

  • Limited detail and flexibility for business owners in descriptions compared to other vendors
  • Lacks a powerful dashboard to display all listings at once
  • Main focus is on five main local aggregators and not Google or Yahoo
  • Slow application updates

BrightLocalimage2

Positives

  • Built for Local SEO Reporting
  • Ability to white label reports
  • Optimize listings
  • Citation building geared toward Yelp, Foursquare, Bing, Yahoo, Etc.
  • Review widgets
  • Audit citations

Negatives

  • Slow customer support
  • User interface is sometimes not intuitive, requiring more steps to use features than necessary

 

Yext 

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Positives

  • Business Listing Creation
  • Helps uniform business information across online maps, directories, and search results
  • Works across different platforms including social media and analytics
  • Mobile-friendly
  • Strong customer support

Negatives

  • Relatively expensive solution
  • Revision of listings after subscription cancellation

 

GeoRanker

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Positives

  • Built-in GeoAPI with serveral types of reporting
  • Top Search Results for different countries by Local IP in Real Time
  • Local Citations are possible through reverse IP lookup
  • Alerts for Local Rankings Changes
  • Reports for Heatmapping

Negatives

  • No SEO Competitor Analysis
  • No Traffic Hunting

FREE OPTIONS

Let’s say committing to any of the aforementioned applications is a tough financial pill to swallow for now. Another road to take is through open source or one-off tools, which are usually free and can be a great addition to your arsenal. While they are not the most aesthetically pleasing and do not offer that all-in-one solution, they can radically help you on your journey to Local SEO stardom. The tools below are building blocks that can be combined to form a strong campaign:

51 Blocks lets you download a free SEO checklist.

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5 Minute Site is a local keyword generator for multiple cities or locals.

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Blumenthals is a Google Places for Business category tool for selecting correct categories, which can be filtered for different countries.

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Whitespark offers free Google review creation for both desktop and mobile use.

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The Verdict?

As you can see, there are numerous paths you can go down when starting to optimize your website for local SEO. The tools above all have there own pluses and minuses, so choosing the correct one will be based off of what is right for your specific needs. Hopefully this article will help you make this decision! I would love to hear your thoughts, so please let me know what your favorite tool is in the comments below.

 

 

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