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Take your email marketing game up a level by implementing these top 5 dos and don’ts from Senior Email Marketing Manager Jordan Roberson.

5 Email Marketing DON’Ts

Don’t Break Spam Rules
Don’t Batch and Blast
Don’t Buy Email Lists
Don’t use all-image based emails
Don’t send only one kind of email

5 Email Marketing DOs

Do Ensure emails render properly across all devices with Litmus, including mobile
Do Collect customer information and allow subscribers to manage preferences
Do Segment based on preferences and personalize your messaging using customer information
Do Grow your list (responsibly)
Do A/B test to find out what’s best for your demographic

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