The economy is in the sh*tter. The mortgage bubble burst. Wall Street lost its shirt and Joe the Plumber watches in horror while his 401k dwindles down to a measly $4.01.
Okay, Joe the Plumber isn’t a real plumber. Turns out he has no license, and he probably doesn’t have a 401k either, but you get the point. Times are tough. People are afraid. And if Hollywood’s historical record of success in times of fear, angst, and war tell us anything, it’s that the best medicine for an empty wallet is a good laugh (or cry).
Could this explain the recent rise in Hulu’s popularity? It could. But I’m more interested in the fact that the negative predictions of many a web pundit regarding Hulu’s viability were wrong.
If you don’t know Hulu, read our blog from January and you’ll find Hulu is the NBC Universal/News. Corp-owned on-demand video portal that launched to a slew of criticism and ne’er-do-well-wishes earlier this year. You’ll also find a prediction that Hulu, with a little hard work, could in fact blow YouTube out of the water.
It just goes to show that predictions are like opinions (everyone’s got _ _ _ ), and sometimes, you just gotta wait-and-see.
Until next time, I leave you with a Hulu-hosted webisode of The Office. Enjoy!