Last night, the Junior League of Los Angeles hosted an event called “Social Media for Non-Profits” at the Sheraton Delfina in Santa Monica. Wpromote was proud to send four employees to sit on the panel to discuss the importance of social media in non-profit marketing. Joanne Coghill, our Director of Human Resources, moderated and Adria Holtzinger, Lonny Schwartz, Michael Wilde and I sat at the dais taking questions and doing our best to articulate the value of social media.
It was a real treat to have been a part of this event. Not only was the presentation well-attended by about 200 professional women in the Los Angeles area but the audience was eager to learn, ready with questions and very enthusiastic about their cause. Nothing is more gratifying than talking about something you’re passionate about with a group of people who are equally passionate about learning.
In an effort to stress the importance of social media, we allowed attendees to submit questions via their smart phones to the Wpromote Facebook page. Those who asked their questions in this manner skipped to the front of the line because it’s in every organization’s best interest to address questions posed publicly first and privately second. Therein lies the value of getting your audience to participate on your Facebook page: when the conversation occurs on your Facebook page, you are given an opportunity to show off to your audience just how good your service is and how responsive you can be!
Below are some of the great questions that were posed during the event:
If there is anything that I would want to reiterate about the importance of social media, it would be this: other than the investment of time, almost all of it is free! That’s usually the magic word for non-profit organizations that are always looking for the most efficient ways to spend their budgets. I would recommend exhausting all free marketing options and leveraging user content (photos, videos, blogs, etc.) before spending a dime on expensive ads.
Lastly, always remember that social media engagement is no different than your interactions in everyday life. The difference between tweeting at someone and sending them a text message on your phone is minimal; the difference between writing a letter to a person and sending them a Facebook message is just the time it takes for that message to get delivered. Social media shouldn’t be looked at as some new-fangled, high tech solution that is inaccessible to anyone who doesn’t label themselves an expert. In fact, it’s quite the opposite! Social media is simply the online extension to the interactions that make up your life on a daily basis.
Thank you, once again, to the Junior League of Los Angeles for hosting us. We hope that those that attended learned a thing or two about marketing non-profits via social media and that they enjoyed the event. As soon as photos and videos are available, we’ll be sure to link to them!