Now that you’ve honed in on the best SEO keywords for your website, it’s time to start putting them to work within your content. There are three things to remember when writing SEO content with the aim of increasing your organic search rankings.
Write High-Quality Content
Last year, Google Panda update 2.2 changed the way Google identifies and filters webpages. The ultimate goal of the update was to do away with duplicate content. So although it seems obvious, it must be said: Don’t copy content from other sites. If you do, you run the risk of being penalized by Google.
When writing onsite copy, stick to the basics: what product or service does your business provide and what makes you the better business to choose? Make sure your content is clear, concise, and well written. You loose creditability when your writing includes spelling and grammatical errors.
If you have a blog on your website, use it to write about newsworthy and relevant topics in your industry. Think about featuring guest bloggers on your site or guests who might be a leader in your industry. This allows not only for great content that readers will enjoy, but also provides an opportunity for back links to other sites.
Be sure to structure your SEO content in a way that it is easily readable. You can add interesting images or Infographics and separate talking points with bullets and headings. By creating visually pleasing copy, it is more likely to be read.
Use Targeted Primary and Secondary Keywords
The whole point of SEO content is to help increase your organic search rankings. So just as important as it is to have unique, quality content, that content must also include targeted keywords. A typical rule of thumb for your SEO writing is to have 300-500 words per page, using a primary keyword two or three times and secondary keywords once. Overstuffing your content with keywords does not improve your search rankings.
Be sure you’ve done your research before picking your primary keywords. If you pick high competition keywords, they are not going to be as useful if you are a small local business competing with a large industry that dominates those particular keywords. Read our blog post on how to choose your SEO keywords.
Make Your Content Accessible To Search Engines
The way a search engine reads your website is different than the way a typical consumer reads your website. Search engines like Google send out spiders to crawl your site. Search engines will often give preference to those sites that use title tags and meta descriptions. Be sure to use keywords in your title tags and meta descriptions. On the same note, search engine spiders can’t read images. If you use images on your site, make sure that you include alt tags with keywords that can be read by the spiders. Search engines also like to see new content added frequently. Be sure to constantly upload fresh content to your site.