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If you have a website, chances are you’d like to know a little more about the visitors frequenting your site. Tracking this information is especially important if you are a business that sells and advertises online, but it is equally important for people who want to have insights into how long people are staying on their site and which sections of the site are drawing them in.

Using an analytics tool, like Google Analytics can provide a wealth of information about your website traffic. It can track and provide reports on everything from your advertising return on investment (ROI), to tracking visits from mobile websites and apps, to honing in on specific demographic markets. The best part is that setting up a Google Analytics account is free.

Setting up Google Analytics for your website is fairly straightforward. First, you need to make sure that you have a Google account. Once you have your account set up, go to Google Analytics and select “Sign Up Now” in blue in the top right-hand corner of the page.

Once you set up your Google Analytics account, you’re going to be asked to set up a profile for the website(s) you want to track. You’ll be prompted to put in the website URL, the account name and the country and time zone you are in. Once you’ve created a profile, Google will provide you with a tracking code. This tracking code needs to be copied and pasted into the code of each of the web pages within the domain name that you want to track. If your pages are in a template format, you can paste the code into the header or footer and it will track each page accordingly.

In Google Analytics you have the option to create a master profile for each domain name. You can then add filters to exclude tracking on specific webpages. You can also share analytics reports with others. If you have multiple domains to track, you’ll want to set up each as its own website profile.

Depending on which content management site you use, there may be a plugin to insert the tracking information. If you have a WordPress site for instance, there is a plugin that may ask you for the Web Property ID. Google Analytics will provide the ID when it supplies you with the tracking codes. When all of the tracking has been set up, you can begin viewing your stats.Within Google Analytics, you can customize your reports and see information about which keywords are bringing you the most traffic, the demographic and geographic details of your visitors and your most visited web pages. This information can give you key insights to your website’s performance and can be a powerful tool in creating new strategies for future business growth.


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