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Wpromote’s latest panel was a huge success at SES (Search Engine Strategies) New York — not one empty seat in the house! Speakers Michael Mothner, Founder & CEO of Wpromote, and Michael Stone, VP of Sales & Strategy, did exactly what they set out to do; share their ‘Secret Sauce’ to achieving superior SEM results. From testing, to Facebook advertising, to crafting the right message, The 6 strategies For Superior SEM Results prezi provided great examples and client case studies that explicitly portrayed easy ways to start improving one’s online marketing efforts. Attendees left with actionable tips that could be immediately implemented into their campaigns and also some delicious Gummi Hamburgers, symbolizing Wpromote’s ‘Secret Sauce’ of course.

After great feedback and many requests, we decided we would break this prezi down into 6 sections and share it with those who were not fortunate enough to attend the conference.

So without further ado, here is part 1.

1.) Always Test Everything.

Too often websites are created and never properly tested. Through continuous testing, we have learned that even small changes can yield enormous impact, and as such is an integral and ongoing component to even the highest performing online campaigns. There are a plethora of tools out there that will make the testing process as painless as possible; we recommend Optimizely, Google Website Optimizer, and Adobe Test Target.

A few of the elements we suggest testing are:

  • Headlines
  • Images
  • Forms
  • Buttons
  • Calls To Action

Stayed tuned until next Tuesday for Part 2 – Facebook Advertising


One thought on “How To Increase Conversion Rates Through Testing
  1. John Vantine says:

    Aside from the good info (which has come to be expected) this is a fantastic looking presentation – kudos to Jenny on the design work!

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