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You’re a small business owner and we know you have a lot on your plate. Everyone has hammered into your head the fact that your business not only needs to have a website, it also needs a Facebook page and a Twitter account. You took the time to create them. Your business’ social media needs are all taken care of, right?

Not so fast. If you haven’t set up your business’ Google+ profile, you could be missing out on huge benefits, particularly when it comes to search engine rankings and getting your brand to the online world.

With Google holding the lion’s share of Internet search traffic, setting up a Google+ profile for your business is another way to give your business a competitive edge.

The good news is that Google+ is still in beta and most small businesses may not even be aware that it exists. That means you can get a jump on your competition and start gaining followers, improving your search rankings and dominate your industry.

Have we sold you? Lets move on to the important part: How to set up your business on Google+. We know that some of you are visual learners and some of you like to digest your information in bulleted paragraphs. No matter which type of learner you are, we’ve got you covered. In addition to the usual step-by-step how to’s listed below, we’ve also compiled the basics in a handy video. Choose your own learning adventure.

Step 1: The first thing you need to create a Google+ page is to set up a personal profile on Google. If you have a Google Gmail account you can use that, or you can set up a new one.

Step 2: Once you have an account with Google, you can then start creating your Google+ business page here. Creating your page is simple and straightforward. Google has a template page where you can upload your business logo, add an About Section, post photos and videos. You can also link to relevant websites. If you have a storefront, be sure to include your address and a map to help your customers find you.

Step 3: Google+ uses “circles” to gain fans of your business. People can add you to their circles and you can add them back. This allows you to connect with your customers and get useful feedback. If you go to the Google+ Business page you can also download a Google+ icon for your website.

Step 4: Host a Hangout. Google+ also provides users with something called “Hangouts”, where you can meet and interact with your customers through video or instant message chats. You can plan a formal “Hangout” or an impromptu gathering.

Step 5: Monitor your Google+ page to see what your customers are saying about you. Also update content frequently. Think about adding promotions, contests and other interesting content to keep your loyal customer base engaged and loving your brand.

Also, be sure to check out Wpromote’s Google+ Profile and add us to your circle!


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