An interesting prediction, especially when you consider the current financial troubles at Yahoo! as it struggles to recover from a loss of earnings and compete with Google in the search arena. Still, if you think about it, it does make sense.
More often than not, if I am looking for a particular product, service, or experience in my neighborhood or those surrounding, I will search the product name, the service, or the type of experience I am seeking (i.e. sushi restaurant, vintage clothing stores, yoga classes), along with the city name or zip code to denote the area in which I am looking. More than half of the time I will visit one or more of the local businesses that come up in the first page of search results.
59% were searching for a restaurant or other entertainment venues
52% were searching for business phone numbers
47% visited a local merchant after searching
41% made contact offline
37% made contact online
All of this fares rather well for Wpromote’s recently launched MarketLocal service.
And maybe it is true what they say – that attitude is half the battle.
So what if people might spend less on advertising during a recession (if it even gets to that point, which remains to be seen)?
Local businesses are only now discovering the power of the web, and it can only go up from here.