Earlier today, Adage reported on an interesting controversy between big media and Google. The controversy in rooted in the fact that big media wants to exert more control over their positioning in Google’s search engine results pages.
Upset by the fact that amateur bloggers, new-school content aggregators, and even Twitterers often rank higher than more ‘authoritative’ media sites like CNN or The New York Times for popular newsworthy searches, media companies and content executives are gearing up to go to battle on April 30th, when Google will host the next closed-door meeting of its Publishers Advisor Council.
But it’s not only special treatment these publishers are asking for; they also want a peek into Google’s algorithm and a clearer understanding as to how the search engine ranks sites. In essence, they want the recipe for Google’s secret sauce…and they aren’t likely to get it.
As most of us know, there are a ton of resources out there available to one who wants his or her site to rank highly in the search engines. If the media powers want to rank higher, why not just do the work?
When it comes down to who’s right and who’s wrong, it’s hard to say. Being a professional writer, it sounds nice to think content produced by respected media publishers might be given special weight by Google, but when I wear my Internet marketing hat, the same idea sounds ridiculous.
What do you think? Should brands like The New York Times be given special treatment because they’ve established credibility, or should big media be forced to optimize their sites like the rest of the world?