Google was just named the world’s top global brand for the second year in a row, topping such recognizable companies such as GE, Coca Cola, McDonald’s and Microsoft.
Google’s success goes without saying, however, when placed alongside such other giants as these, it is all the more impressive that Google has done so well in such a short amount of time. The other companies on the list, especially those not related to technology, are more than mere household names; they are institutions. To think that Google was founded less than ten years ago and has risen to such great heights already is astounding. Just about everyone posited that Google could be “the next Microsoft,” but with it’s brand worth an estimated $16 billion more than Microsoft, it’s a wonder that we aren’t on the lookout for “the next Google” at this point.
As far as I’m concerned, Google’s success is due in large part to its overwhelming investment in its own human capital. With more employed Ph.D.’s than any other corporation, Google is one of, if not the smartest company in the world. Although it is a bit cliché to say that a company is only as good as its employees, in Google’s case, it couldn’t be more true.
So, congratulations to Google for their success and for this most recent acknowledgment thereof. I’m sure we’ll see Wpromote climbing in the ranks soon enough, but give us a break… Google is three years older than we are!