It looks like the conspiracy theorists may have actually gotten one wrong.Â I know, I know; it’s shocking, but hear me out.
It looks as if Google’s foray into the world of wireless communications may begin with the Google Android, but they apparently don’t end with the purchase of AT&T, as many had begun to suspect.Â This may mean that Google isn’t trying to take over the world, one company at a time.
However, although the Wall Street Journal reports that Google has no interest in purchasing AT&T, it may have its sights far higher than that.Â Specifically, WSJ relays that Google is looking to become a player in the cellphone space on its lonesome, without purchasing a preexisting company in the market.
This presents many interesting points of discussion.
Let us consider that Google doesn’t generally enter into an arena without serious forethought and great ambition.Â The Google Android itself is a monumentally groundbreaking software platform.Â Assuming that it catches on and that Google is best equipped to make the most of it, there is no reason not to give Google’s bid for cellphone credibility serious credence.Â Couple this with the fact that the characteristic shared most between the current major cellphone carriers are closed interfaces and customer apathy/dissatisfaction and I would be surprised if the emergence of Google as a player didn’t spark a revolution in the way we think of our cellphones.
If you’re anything like me, you use your phone primarily for making calls.Â We all text, we all take pictures and many of us get email through our cellphones, however, the every added feature means more money and–as Biggie so famously put it–mo’ problems.Â Cellphone applications are far from perfect are we are always limited by both the abilities of the phone device itself and our carrier’s willingness to serve.Â Google’s model would, hypothetically, fly in the face of these limitations.
So, the conspiracy theorists have it wrong: Google isn’t looking to buy AT&T.Â However, not only do questions linger regarding Google’s motives but a larger question looms overhead.Â Namely, would Google’s success in yet another media space be good or bad for the consumer?
It looks as though we’ll have to wait and see.Â Don’t worry though.Â Knowing Google, we won’t have to wait long.