photo credit: Andrew Baron
Chrysler recently rolled out their new car buying incentive Let’s Refuel America. The idea behind the plan is to guarantee a $2.99 price per gallon to all those who buy their vehicles. There are a few conditions that apply (such as car model, type of fuel, and annual fuel limits), but overall it seems like a plan that would turn some heads, especially in a time where the cost of oil continually hits new highs (the price is at $124 a barrel as of 5/08/08).
The Let’s Refuel America campaign is not only covered by traditional media outlets, but also generating a lot of buzz around the blogosphere and online in general.
A Google search for “lets refuel America” yields over 744,000 results and Chrysler even has a PPC campaign setup targeting specific key words.
1 Step Further With Placement Targetting
Where their PPC campaign can potentially capitalize even more is through utilizing Google’s Placement Targeting (formerly known as Site Targeting). Placement Targeting is where advertisers can select web sites on the Google Content Network where they would like to advertise on, such as GasBuddy.com and LosAngelesGasPrices.com.
With proper keyword research, placement targeting and compelling ad text, Chrysler can drive even more gas saving fanatics to their web site. While Google’s Placement Targetting is not always perfect, it’s potential should not be overlooked, especially with larger budget campaigns.