written by:

Sorry, that’s our secret cocktail sauce on my face. Let me wipe that off.

My name is Scott Elling and I am the Director of Performance Marketing for Wpromote. For one tiny moment each Friday I will expose myself to light, share a shrimp nugget (I love shrimp, you don’t even know) and then it’s back to the shadowy world of selling other companies products (aka affiliate marketing).

Hurricane Google, best friend or worst enemy? You choose.

If you want to be a successful affiliate marketer listen carefully…

Board up those sites, reinforce those pages and watch the Google Hurricane wipe out your competition!


Ask yourself this:

a) Would ANY user, if made aware of your affiliate relationship want to go to youraffiliatesite.com rather than directly to the merchant?


b) Would your site remain an orderly, logical, and aesthetically consistent collection of value and usefulness if you removed the affiliate pages/links?

Make “value-add” happen, or your site will be given a –thin– evaluation and the winds of Google will send you anywhere but Kansas.

Forrest Gump + Last minute Wizard of Oz reference = first disastrous company blog post.

I need to get back to Performing so I’ll leave you with this:

“Though initially Forrest had little success, after finding his boat the only surviving boat in the area after Hurricane Carmen, he begins to pull in huge amounts of shrimp and uses it to buy an entire fleet of shrimp boats.”

I won’t be sharing the secret shrimp cocktail recipe with you, but throw those nets overboard enough times, in enough places and you’ll find the secret ingredients yourself and the sauce will taste oh so good!

To your success,

PS. Team Performance is the proud recipient of the Horsebear for Excellence Award this week!

Check out our team photo:


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