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When Google came along in the late 90s, it was embraced by many for its obvious design, ease of use and pleasant, white background. Its beauty was in its clarity and simplicity. Whereas Yahoo had always been part search engine, part portal, Google made the wise assumption that people just wanted one place to search and only search, and so they came to their design of a stark, white page with only their logo and a search box.

Sure, they added an “I’m feeling lucky” button, but other than being reverse engineered for jokes, nobody ever really used this.

Just about a decade later, a customized version of Google was created with two big differences:

1) The screen was now black, instead of white,

2) The logo read Blackle, rather than Google.

Many are already familiar with Blackle which was meant to be a “green” alternative to Google insofar that a computer monitor susposedly uses less electricity producing the color black than it does the color white. Since so many people use Google and since Blackle produces nearly identical results as does Google with a similar user experience (with notable exceptions), many environmentally minded individuals have adopted Blackle as their primary search engine.

Despite the fact that Blackle’s evidence is suspect at best, I’ve casually ignored Blackle because, at the end of the day, at least they were trying to do something interesting, even if the bottom line was always about making money rather than saving the earth. Sure, they reinvented the wheel and completely ripped off Google, but at least they raised some semblance of awareness about energy conservation, which is definitely a good thing. Therefore, I’ve never railed against Blackle as a scam or as an unnecessary use of cyberspace real estate. To be honest, my biggest gripe with Blackle is their tragically uninspired name… I mean, Blackle? Really? That’s the best you could do?

There is, however, an even newer custom version of Google to which I cannot bear such nonchalant indifference. Pinkle has recently been tearing up the Digg charts, having been “dugg” 2,446 times as of the typing of this link-laden sentence. Here’s why I hate pink: it demeans humanity. I mean, honestly, if Blackle is Google for environmentalists, then are we to believe that Pinkle is Google for what… girls? Isn’t it inherently sexist to believe that women need pink in order to finally get jazzed about search? I would say “yes” as the data seems to suggest that women are already well integrated within the search community.
In the last few years, pink (specifically the carnation variety) has been used to try and con women into getting them to do or buy things that they otherwise wouldn’t. Take sports, for example. Pink baseball caps, pink jerseys and even pink socks have been used to try and drag women into buying merchandise for something that they, as a demographic, often completely ignore. This is just as bad as if someone were to invent a show all about dancing but then made sure to include Hall of Fame athletes like Emmit Smith and Jerry Rice just to trick men into watching it. Oh, wait…

Anyway, long story short, Pinkle is a terrible idea and is likely, somehow setting the women’s movement back at least twenty by its mere existence. No, I don’t have any data to back this up, but neither does Blackle in its claim to be saving the planet. Worst of all, I fear that we are opening a door for more rip-off sites with terrible names to be churned out. I mean, seriously, what’s next? Greenle? Yellowle? Purplele? Actually, that last one sounds like it might be pronounced “Purp-lay-lay” which is actually pretty cool sounding. Hmmm…

Okay, I’ve got to go do something completely unrelated to creating purplele.com right now. Thanks for reading; good night!


8 thoughts on “First Google, then Blackle, now… Pinkle?
  1. The Jman says:

    Dear Blackle,
    you suck.
    get some energy.
    not only do you lack all of the amenities of google, but you also suck in a big way.

    The Jman

  2. Shaun says:

    Greygle is probably the easiest on the eyes. Blackle is too high contrast. Pinkle is well.. pink. I’d use Greygle.

  3. Mr. Salem says:

    Now you can add metalgoogle.com to the mix, its like blackle but with fancy metal lettering.

  4. purplele says:

    I made a purplele.

    The colored googles are amazing!
    there’s blackle, pinkle, greenle, redle, purplele…

  5. There are around 17 different versions of “black google” online. The best one I’ve found is http://www.cleanblack.com. Cleanblack is the only version that allows you to change the text colors of the google search results. Try it yourself by going to http://www.cleanblack.com/theme/

  6. Ankur Dewani says:

    Considering that blackle works only on CRT it might be a waste when it comes to our new tech of Plasmas and LCD’s using liquid display…. But Energy is only 1 part of the concern, there is also the myth of the internet bandwidth being limited.

    ( http://news.cnet.com/2100-1034_3-6237715.html ) and various articles covered in the past few months have all been focused around how Ineternet usage and bandwidth would be 50 times more than today and the content created then would jam the internet space.

    Typically utilization of bandwidth and usage is directly proportional to the no.,quality & results of QUERIES that a user inputs from the moment he logs on. These queries can be as simple as searching, or as intense as uploading. At the end of it, its all about minimizing the no. of queries.
    We are trying to research the potential ways of minimizing these queries by pre-defining most searched “keywords” & “categories”.

    By not entering any search query, or typing for searches you would be skipping multiple steps and help in saving energy and bandwidth.
    If we all try and add to this pre-defined list of searches, we can help save far more energy, bandwidth and money.

    Help us all move towards the green technology.

    (currently in beta stage)

  7. Youself says:

    Blackle is awsome so is cleanblak, redle, greenle, purplele, pinkle and gothle.

    So DONT! bagg them.

    Have a nice day.

    From Yourself

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