Facebook introduced its new ‘Live’ product, rolling it out to all iOS users in the US (Android version to come shortly). Live is similar to a Periscope broadcast, where viewers can comment in real-time and users can save their past broadcasts to their timelines. Additionally, people can subscribe to a certain person or page’s live videos to allow for notifications of a new broadcast. An update to Facebook’s algorithm has once again changed which posts you will see first in your News Feed. Facebook is now taking into account the probability that you will like, comment, click, share, or engage in any other way with this type of a post. The algorithm will cause posts that Facebook thinks have the highest likelihood to be engaged with to rank higher in the feed. This could lead to a decline in referral traffic, and page owners should avoid asking users to take specific actions in posts. This also points to the necessity of putting money behind organic posts, as generally organic posts reach less than 3% of followers.
Some leaked images led to speculation that Snapchat may be updating their platform to allow sharing of live video and text messages. This would include a major redesign of the chat screen where users could exchange messages and videos.