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Safe Life Defense is a true Challenger Brand. See this recent Facebook Case Study for more on how their Challenger Mindset drove increased performance. 

By combining Facebook mobile video ads with campaign budget optimization and automatic placements, Safe Life Defense achieved a 3.2X greater return on ad spend for video ads that were less than 15 seconds long.

To drive efficiency and revenue, they used a range of Facebook products including Video Ads, Automatic Placements, & Lookalike Audiences.

“Without Facebook, we would not be where we are today. Safe Life Defense uses Facebook to not only engage our customer with videos, but also to entertain and teach.”

Nick Groat, President & CEO, Safe Life Defense

“Having a mobile-first video approach has been essential for connecting and capturing our customers’ attention and influencing them to make a purchase at efficient rates.”

Carlos Martinez, Senior Paid Social Manager, Wpromote


Read the full Safe Life Defense Facebook Case Study to learn how our Challenger Mindset led to success.

We’re grateful for the team of Challengers who helped make this happen: 

  • Nick Groat, President & CEO, Safe Life Defense 
  • Carlos Martinez, Social Manager, Wpromote
  • Juliette LaFerlita, Account Manager, Facebook
  • Michelle McKelvey, Partner Manager, Facebook


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