CivilWar.org was looking to increase their fundraising efforts and to become the leading resource provider for Civil War history.
Problem: Large-scale Competitors were Outranking Them for Many Key Terms
Solution: To improve rankings for highly competitive keywords, Wpromote enhanced and optimized onsite content in the Resources and Battlefields sections of the site. The addition of multiple tabs, maps and keyword-targeted content to the Battlefields section of the site attributed to the dramatic increase in search engine rankings and website traffic for terms such as “battle of Gettysburg”.
Problem: Google was Reporting Numerous Errors on CivilWar.org
Solution: Wpromote updated and optimized all duplicate title tags and meta descriptions to include targeted keywords and follow Google’s recommended best practices. We repaired the canonicalization error, which now redirected the non-www version of the site to the www version, also helped reduce the number of crawl errors immensely.
In the two years Wpromote has been managing CivilWar.org’s SEO campaign, traffic to the website has increased by over 2,053%.About CivilWar.org
The Civil War Trust, America’s largest non-profit organization dedicated to the preservation of the nation’s Civil War battlefields, was founded in 1987. Their mission is to promote educational programs and heritage tourism initiatives to help inform people about the war’s history and what caused it. Over the years, the Civil War Trust has saved and preserved more than 32,000 acres of battlefield land in twenty different states.