This straightforward PLA shopping ad strategy focuses on query segmentation which will help advertisers capture 4 things: maximum relevant search impression share, conversion volume, conversion efficiency (ROAS), and greater gross profits.
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Did your PPC conversions decrease year-over-year? Learn how to fix it in 3 steps and get back on track today.
Google announced that AdWords advertisers will be able to create accelerated mobile pages (AMP) landing pages. Find out why this is so important.
The world of Pay-Per-Click is ever-evolving. Here are some of 2017's most important PPC trends and changes so far.
YouTube can seem like a daunting new tool to master, but the savvy marketer can use YouTube to prospect and retarget audiences, nurturing brand growth and boosting sales!
In this digital age campaigns, keyword tracking, management, and search tactics have become more sophisticated. As a result, all search advertisers need to stay on their toes or else face being outpaced by their competition.
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If you haven’t yet heard of programmatic advertising or know how it works, you need to catch up with the times. Traditionally, buying and selling…
It was initially unclear how this layout change would impact both paid and organic search marketing, thanks to this new study we now have a better idea.
Here are a few uses of the customer match lists that may be useful, yet not incredibly obvious.
The strategies will help you get the best value out of your local listing.
As a marketer, different clients can present different challenges and require special strategies. We work with a number of apartment communities to help them bring…