Guest data has more use than targeted email campaigns. Read how guest data can also be used in targeting in social marketing, paid search, and display advertising.
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Google isn’t the only one rolling out major changes to its interface. Learn about the biggest change Bing has made to its platform and more!
Google Ads Editor gets a face lift and we can’t enough of it! Learn more about Google’s recent updates to the Editor platform and how it makes optimizing campaigns a little easier for PPC account managers.
Google is changing the way users shop through their phone, targeting non-spending game players, and more! Learn more about the updates and features Google plans to roll out to advertisers.
What's in store for paid search advertisers in 2019? Learn about the new features Google is rolling out for 2019, the major player entering the ad space, and more!
The Wpromote Real Estate SMB Team Provides An Overview Of The Multi-Family Residential Economic Outlook, Digital Demand, And 2019 PPC Budget Planning.
This straightforward PLA shopping ad strategy focuses on query segmentation which will help advertisers capture 4 things: maximum relevant search impression share, conversion volume, conversion efficiency (ROAS), and greater gross profits.
Did your PPC conversions decrease year-over-year? Learn how to fix it in 3 steps and get back on track today.
Google announced that AdWords advertisers will be able to create accelerated mobile pages (AMP) landing pages. Find out why this is so important.
The world of Pay-Per-Click is ever-evolving. Here are some of 2017's most important PPC trends and changes so far.
YouTube can seem like a daunting new tool to master, but the savvy marketer can use YouTube to prospect and retarget audiences, nurturing brand growth and boosting sales!
In this digital age campaigns, keyword tracking, management, and search tactics have become more sophisticated. As a result, all search advertisers need to stay on their toes or else face being outpaced by their competition.