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“What’s the best subject line?”

It’s a common email marketing questions and our email experts hear it all the time. Everyone wants to know how long a subject line should be, whether to use emojis, if punctuation is necessary… the list goes on.

We have a simple answer: you have to test. Performance varies greatly across industries and depends on many factors. While “Bae of the Week” might be a top opener for some, it most likely won’t translate to your audience.

To answer our original question, we set up a custom testing plan for each email client. Email experts Carlene and Alyssa will walk you through how to set up your plan, determine which variables to test, and evaluate results.

Looking for more email best practices? See our video on cart recovery strategies.

Ready to get testing? We’re always here to help!


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