When I Grow Up, I Want To Be a Nerd!
From the earliest of ages, young girls have looked to their beloved Barbie dolls, and thought, that’s what I want to be when I grow up. Whether it be a “Veterinarian,” “School Teacher,” or “Ballerina,” for generations now Barbie has been a doll that millions of girls play with and (many psychologists believe) idolize. Well, as the times change, so does Babs. International toymaker Mattel recently announced that the results of an first-ever online contest to name the profession that the latest edition of Barbie dolls, and the popular-vote winner was, befittingly, “Computer Engineer Barbie.” That’s right; pink-frame glasses, Bluetooth, laptop, and (my personal favorite) binary code tee-shirt will accessorize Computer Engineer Barbie in the “I Can Be” series.
According to a release from Mattel, “Having Barbie as a new ambassador for female computer engineers can help inspire a new generation of girls to hone in on their computer skills and become part of a growing profession.” Barbie designers worked with the Society of Women Engineers and the National Academy of Engineering to ensure the doll and accessories accurately reflect and represent this occupation. To further the reality of being a computer engineer, the doll also includes a code to unlock exclusive online games on Barbie.com. Wait. You don’t know many female engineers that wear sparkling black knit skinny pants, and carry a pink laptop either? Fair enough, however with the likes of Marissa Mayer, Google Employee No. 20 and the company’s first female engineer, and Sheryl Sandberg, COO of Facebook, being found in The New York Times, as well as on the pages of Vogue, they, nor Barbie, will accept to be stereotyped. How does that saying go? One small step for a Barbie, one giant leap for SEO Bombshells. Stepping, of course, in hot pink stilettos.