Alright, so I’m sure from my sporadically placed blogs you can see that not only do I rarely write the camp dev blog, I also really shouldn’t be allowed to write it due to the loosely related topics that I tend to have (Marathonorama; Real Superheroes Fly; what do those have to do with building a search market campaign?). I’ve managed to dodge the bullet; the bullet that I call writing the blog, for quite some time and now I guess it’s come to bite me in the derriere. I will apologize in advance for subjecting everyone to such simple thoughts, but look at it this way; at least you’ll have something to laugh about later.
Hmmm… Bigfoot was a big story this week. It got a lot of publicity. News about the two self-proclaimed Sasquatch hunters, Ricky Dyer and Mathew Whitton, finding Bigfoot, seemed to spread like wild fire. It turns out that the picture that had everyone convinced that Bigfoot really exists, were pictures of a rubber footed FAKE – Didn’t see that one coming… This story really gets harry when Searching for Bigfoot, Inc. announced that they had purchased the right to control publicity related to a dead Bigfoot for “an undisclosed sum” from two individuals (Dyer and Whitton) claiming they had found Bigfoot in a wooded area of northern Georgia. For some reason they didn’t decide to examine Bigfoot’s remains until two days after the announcement of their spectacular find and while doing so they discovered that they had been taken for suckers. The last big shocker in this story is that after the news about Bigfoot being the equivalent to a big rubber doll broke to the public, conveniently the two hunters who had found Bigfoot were no where to be found – Weird!
When an idea grasps public attention, like this Bigfoot story, there are no limits to where an idea/message can go. Despite the fact that this Bigfoot story was a total scam, I’m betting Searching for Bigfoot, Inc. is still rolling in the dough because this scam put their organization into the public eye. The Bigfoot story made national news. How did this breaking news get discovered you might ask? The two alleged Bigfoot hunters, Dyer and Whitton, posted a video on Youtube and also on their website bigfoottracker.com on July 9, 2008 claiming they had found the body of a Bigfoot. The story was featured in a local newspaper on July 14, already capturing attention at a local level after just 5 days, and within the span of about 35 days, the story was making national news. How’s that for viral marketing? No, I’m not suggesting you make up a big lie to market your product or website!
Even from a PPC outlook, the publicity Bigfoot is getting right now could definitely affect companies that have reason to have “bigfoot” keywords in their campaign. Companies selling hunting supplies, outdoor equipment, t-shirts and Halloween costumes are just a few that come to mind that have potential to cash in. Who would blame these companies for coat-tailing Bigfoot’s publicity foot print? Why shouldn’t everyone have their piece of the pie?