Tyler Igou

Tyler Igou is a digital marketing expert with over 15 years of experience spanning media, web, CRM, and social. Tyler excels at building authentic connections between brands and their audiences and making sure those connections last. As the Director of Marketing, Paid Media at Purpose Brands, LLC, Tyler leads the integrated media efforts for a dynamic portfolio of fitness and wellness brands, including Anytime Fitness, Waxing the City, and The Bar Method. He’s all about developing full-funnel media strategies that align business goals with consumer journeys, delivering campaigns that not only win awards but also drive significant, sustained growth. Tyler’s career has been anything but conventional. From his start as a digital strategist to his current leadership role, he’s built a reputation for creating impactful marketing strategies, nurturing high-performing teams, and solving complex challenges. Tyler holds a Master’s degree in Strategic Communications from the University of Minnesota. His expertise isn’t just in marketing, he’s also an expert in juggling life, work, and parenting two (yes, two!) three-year-old boys alongside his wife, Joy. Let’s just say, multitasking is his superpower.