With the launch of Safari 12, Apple will be rolling out ITP 2.0 which could have a significant impact on conversion tracking for Google Ads if no action is taken. This article provides an overview of ITP as well as the solutions and resources advertisers need to be aware of.
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Need to know how the General Data Protection Regulation (GDPR) will affect your business? Dig into this overview that will show you what user consent should look like and why you need it.
To ensure your content marketing is creating business success, you need to not only have powerful measurement tools, but ensure you're actually measuring the correct metrics. Find out how to use Google Analytics to see how users are engaging with your content!
Whenever someone asks me what my favorite social network is, they are often baffled by my response. I love LinkedIn and I’m not afraid to…