Serena Peterson

As Head of SEO at Wpromote, Serena leads a high-performing team of SEO professionals in all aspects of organic, technical, content and offsite strategy. Before joining Wpromote, Serena held account management, strategy and analytics roles at iProspect, MRM-McCann, WPP, Moz and Contentsquare. She has been fortunate to have worked with some of the world’s best-known brands including Microsoft, Xbox, Sony, Carter’s, Samsung, Target, Realtor, Anthem, FedEx, PayPal and more. Based in the Pacific Northwest, Serena enjoys spending time with her springer spaniel Ozzy, exploring Seattle-area thrift stores and trying out new recipes on the weekends.