Sammy Rubin

As Wpromote’s VP of Integrated Media, Sammy Rubin has led the agency’s evolution from a top performance marketing shop to a best-in-class full-service media agency. When she launched the media strategy team in 2021, she helped redefine Wpromote’s approach to “performance” by focusing on new ways to harness the agency’s digital prowess to build agile, full-funnel media plans that accelerate the business outcomes that matter most to clients. Most recently, she has focused on building Wpromote’s total commerce offering, which empowers brands to bring DTC, retail, and social commerce into a single strategy that connects the dots between media touchpoints across the purchase decision. She continues to help shape Wpromote’s vision and explore new ways to fulfill the full potential of brands through organizational, operational, and strategic marketing transformation. Sammy has been named a Media All-Star by Adweek and one of AdExchanger’s Top Women in Media and Adtech; her unique perspective springs from her long experience working with diverse brands across many industries, including HBO Max, Nike, Edgewell Personal Care Brands & Yasso Frozen Greek Yogurt.