Masud Karim

Starting as a true linear buyer, Masud quickly fell in love with TV’s ability to tell compelling stories and hook viewers to care about a brand’s products and messages. With the emergence of streaming video and channels, Masud worked to integrate digital capabilities into linear planning, buying, and measurement. Before joining Wpromote, Masud worked with clients such as Verizon, Farmers, and Kohl’s to transition from silo demo linear investments to holistic, audience-driven, converged video approaches. When not at work, Masud enjoys watching and playing basketball and football and going to as many hip-hop and R&B concerts as possible.