Earlier this year, Instagram announced it would begin testing out the removal of “likes” on posts in 7 countries including Ireland, Australia, Brazil and New Zealand. While this may be a test run, influencers and marketers alike are curious about the impact this feature could have on influencer marketing as we know it.
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As influencer marketers, we understand the power of partnering with influencers in an authentic way to ultimately achieve client goals.
Users are flocking to bite-sized video platform TikTok, and enterprise brands are adjusting their digital marketing strategy to connect with Gen-Z and Millennial Consumers.