Jonathan Haber

Jonathan Haber is a media and content innovation pioneer, and a cofounder of Giant Spoon, an independent, integrated agency that expands the ways people experience brands. As the only creative agency on Fast Company’s Top 50 Most Innovative Companies 2023 and #1 in its Advertising category, Giant Spoon is known for turning marketing upside down. Obsessed with culture and driven by insatiable curiosity, the agency is composed of teams across creative, media, and strategy to stir shit up for ambitious brands. Jonathan’s leadership stretches across the agency, from driving the vision for content practice to overseeing several major accounts like HP and its growing gaming division. He thrives in the technology space and is responsible for the agency’s growth in leading-edge brand strategies, creative media, and emerging media. Jon has also worked with brands like GE, NBC, and HBO. Before co-founding Giant Spoon, Jonathan previously served as Chief Innovation Officer of Omnicom’s OMD, where he developed new functions in mobile, gaming, pop culture, technology, and creativity. Jonathan has been named in Ad Age’s 40 Under 40, Media All-Stars by Adweek, and Min’s 21 Most Intriguing People.