A man with short brown hair is smiling at the camera. He is wearing a dark blazer over a light blue collared shirt and is posed against a plain white background.

Drew Ford

Vice President | Data Strategy & Analytics
As the head of Data Strategy & Analytics, Drew utilizes the power of AI and ML to revolutionize Wpromote’s methods of measurement, optimization, data privacy, and experimentation to develop meaningful and actionable strategies for our clients. Drew’s true passion lies in making analytics accessible to all, achieved through the development of scalable data products that empower marketing professionals to make informed decisions based on data. He thrives at the intersection of marketing and analytics, employing statistical insights and data-driven techniques to steer business growth and deliver measurable results to his clients.

MY FAVORITE QUOTE

“An approximate answer to the right problem is worth a good deal more than an exact answer to an approximate problem.”

– John Tukey