Andrea Chen

Andrea Chen is a strategic marketing leader with 15 years of experience driving brand growth, audience engagement, and digital innovation across entertainment, tech, and direct-to-consumer industries. She currently heads Marketing & Growth at DICE, an independent music ticketing platform, where she focuses on audience development, brand differentiation, and revenue growth. Previously, Andrea led marketing at KiwiCo, overseeing brand strategy, PR, creative advertising, influencer programs, content, and partnerships. Before that, as VP of Growth Marketing at HBO Max, she played a key role in the platform’s launch, driving consideration and subscriber growth. She has also held senior marketing roles at Warner Bros. and Sony Pictures, leading global campaigns for major franchises, including DC Comics, The Conjuring Universe, and James Bond.