Welcome back, friends.
I hope everyone enjoyed the holidays no matter what it is you celebrate, or if you celebrate at all. If you were one of the lucky ones, you probably scored a few consecutive days off last week and that’s certainly nothing to complain about…just ask John Arbuckle.
Many of us are in the process of recovering, not from overindulging in food or drink, but from spending too much. Sometimes it’s hard not to go overboard, the spirit of giving being so overwhelming and all, but other times it’s simply a matter of not keeping track.
And other times it’s a matter of procrastination.
After looping around the mall parking lot for an hour just 2 days before Christmas, and failing to find a spot, I decided it wasn’t worth the hassle and ventured into the curious world of online shopping. My mom got PJs and perfume…or at least she WILL get them…when they arrive. I ordered them on Amazon. She’ll understand, right?? – JustRyan, Web Magician, Wpromote
People flocked to Amazon this year to do their shopping
Many of you may have found yourselves in Ryan’s shoes last week, scouring Amazon for last minute deals and gifts you never remembered to get. Some of you (like me) may have even spent more than you planned in a last-ditch effort to get something worthy. Still, a countless slew of others found themselves holiday shopping on Amazon for different reasons this year – like convenience, savings, or general sanity (after all, shoppers are known to get pretty irrational during the holidays) – to the tune of a record-breaking 6.3 million items on Amazon’s peak shopping day, Dec. 15th. That’s an estimated 73 items per second being bought around the world and this news comes in the wake of reports that 2008 was the worst retail holiday season in decades.
Does Amazon’s success story mean ecommerce will skyrocket in 2009?
Maybe. But if you want a piece of the online retail pie, you better get serious about your marketing tactics. Even with the success of big fish like Amazon, ecommerce sites overall report strikingly low conversion rates, partially due to aggressive data collection practices, as pointed out by Brendan Regan in a recent post on GrokDot.com, FutureNow’s awesome marketing blog.
Of course, there are lots of factors that go into a successful ecommerce site, and if you want to make it a priority, you can always ask an expert:
If you’re in the ecommerce market, you’re up against serious competition. A combination of factors can determine your bottom line, from PPC campaigns to website creative and overall customer communications strategy. As 2009 approaches and the economy softens, now is the time to optimize your websites and partner with a good affiliate to drive sales. The more aggressive you are online, the better chance you have to make the sale – and we can help you do that. Call me. – Uncle Scott Elling, Director of Performance Marketing, Wpromote
And that’s all she wrote.
Be sure to check out “Reflections on 2008” by Wpromote’s very own Mike Mothner and don’t forget to return next week for a special edition of Tues News!
Happy New Year!