Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. There are some interesting changes we want to catch you up on, so keep reading for the latest in social media news.
My Facebook Brings All The Content To The Yard (With Instant Articles)
Facebook recently began hosting content directly on its platform with a new product called ‘Instant Articles.’ Created to speed up load time and enable publishers including The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, and BBC News to create content that they control, these Instant Articles can produce interactive brand experiences as well as monetization opportunities.
Instant Article capabilities include:
- Tilting your phone to zoom in and see high-resolution photos
- Watching auto-play videos embedded in the article
- Exploring interactive maps
- Listening to audio captions
- Liking and commenting on individual parts of an article
Carousel Ads For Products, And Now Mobile Apps Too!
With the successful performance of multi-product ads, Facebook is now introducing the carousel format for mobile apps too! Hosting up to five images and links, the carousel format allows app developers to prompt engagement, as well as app installs, while highlighting various features or services of the app.
I Just Called To Say, “I Saw Your Facebook Ad.”
Local business advertisers, rejoice! Facebook recently added a ‘Call Now’ button for News Feed Ads, which enables users to call a business directly from an ad. These ads can target people when they are nearby a business, as well as those who live in the vicinity. Previously, local business advertisers were only able to prompt users to ‘Like’ their page or ‘Get Directions’ to their business.