Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. There are some exciting new changes to the social media landscape! This week we have three rolling platforms yelling action! Facebook, Instagram, and Twitter all announced new video streaming features. Coincidence? I think not.
Facebook has now made Facebook Mentions available to all verified profiles.
Facebook Mentions is the ability to live-stream videos to your fans. Initially, Facebook Mentions was only available to celebrities. But now, brands, corporations, organizations, and the like can live-stream videos directly to their page. Will regular folk be able to live stream videos anytime soon? Maybe, but I wouldn’t hold your breath. It’s likely that Facebook will have this as an exclusive feature for a while.
Facebook has big plans for its messaging app…the social platform wants Messenger to (eventually) replace all apps, and phone numbers to become more personalized and help you with everyday tasks.
Let’s start off with phone numbers and apps. Facebook hopes to be the one-stop shop for communication. Whether that means texting your friend, calling your mom, or requesting an Uber, Facebook Messenger is making its mission to have this all be possible within one app.
The platform is also in the process of personalizing itself and having it be a more ‘social’ experience. This means each contact will have their own mini profile within Messenger where you will be able to add nicknames, emojis, see all the images you’ve shared with each other, attach audio files, and more.
Lastly, Facebook has slowly rolled out its artificial intelligence bot, M. This will continue throughout the year as it tests capabilities and limitations. The plan for M is to be an assistant for tedious tasks such as checking your calendar, making appointments, wishing someone a happy birthday, and anything else you would have an assistant do. Not sure if Facebook is trying to make all humans like robots, or all robots like humans.
Instagram’s Spotlight Compilations isn’t just for big events and holidays anymore. The snap-happy platform has announced that they will now regularly feature ‘Spotlight Compilations’ on random topics such as #DynamicDuos (animal videos), #RampedUp (cool skateboarding videos), and #CleanLiving (healthy cooking videos), and other fun categories.
The platform’s in-house curators compile the videos and voilà! A category is born. It will continue streaming videos for holidays and begin to curate videos for trending events such as award shows and music festivals. This is a huge move for the social platform, as currently Twitter is the go-to source for trending topics and Snapchat is the default video sharing app. With increased competition, only time will tell where people choose to go for their pop culture fix.
Finally! The moment we’ve all been waiting for! Periscope is now available in your Twitter Feed without having to leave Twitter. Instead of having to download the Periscope app, tweet out a time of when you will be filming, leave the Twitter app, live stream on the Periscope app, and then send out a link for people to watch your live stream. You can do it all right from your video profile!
With Twitter having eliminated this tedious process, it is highly likely that there will be a lot more people tuning in and streaming, despite the already 100 million Periscope stream mark.
Since Facebook, Instagram, and Twitter all rolled out important video features for their platforms, it will be interesting to see how the power players battle it out. Regular Joes will be able to live stream their own videos on Twitter, brands will be able to live stream videos on Facebook, and Instagram will now be a new recap source. Which social giant will reign?