written by:

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. There are some exciting new changes to the social media landscape, so keep reading for the latest.

 

PINTEREST

The Pinterest Buy Button Is Here!

Three hundred million buyable pins will roll out in the coming weeks with the long-awaited Pinterest Buy Button, which launched on Tuesday. Currently only on iOS devices in the U.S., the Buy Button feature includes the product’s price in blue, along with a blue ‘Buy it’ button next to the familiar red ‘Pin it’ button.

“Shop” and “Shop our picks” now appear in the iOS Pinterest App’s main menu. “Shop” will feature the latest buyable Pins and “shop our picks” will list products chosen by Pinterest.

image2

Items can be purchased with Apple Pay or a credit card within the Pinterest App. Pinterest updated their privacy policy to be able to save credit card information not only for convenient future purchases, but also to log a purchase history in order to serve more relevant ads.

Pinterest made the big announcement on their blog with this adorable video.

Screen Shot 2015-07-01 at 8.23.33 AM

 

FACEBOOK 

Uploading a Photo to Facebook Now Looks a Lot like Snapchat

With swipe-able filters and options to add text or stickers, the new Facebook photo upload feels very familiar.

This isn’t the first time Facebook has attempted to mimic Snapchat since they failed to acquire the app in 2013. Ever heard of Slingshot? Slingshot was Facebook’s answer to Snapchat, released last year. Like Snapchat, Slingshot is an app that allows users to send temporary photo and video messages.

image3

This probably isn’t Facebook’s last attempt to copy Snapchat, especially considering their acquisition of WhatsApp. Only time will tell.

 

 

Facebook Looking At More Activity On Videos

image4Facebook has expanded their usual like, comment, and share metrics to include things like enabling audio, making the video full screen, and enabling high definition to determine which videos a user sees in their News Feed.

This update comes after Facebook surveyed its users and learned that they may enjoy content that they don’t necessarily like, comment on, or share.

 

 

Facebook Testing Lead Ads

In an attempt to help businesses gather data easily and keep users on their site, Facebook is testing a leads ad unit that auto populates contact information, such as email, that users have provided to the social network. Facebook is testing various versions of this ad unit, prompting users to sign up for newsletters, price estimates, and other business information.

Although previously provided contact information auto-populates within the ad, users can edit their contact information and view the company’s privacy policy before submitting their information to the business by tapping ‘Submit’.

Facebook is currently testing the ad with a small group of businesses.

image5

Comments

Leave a Reply

Your email address will not be published.

Blogging

5 Marketing Copy Pitfalls To Avoid
Internet News

Event Tracking For Universal Analytics
Conference Recaps

SMX Advanced – International Summit Highlights Part II

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling 310.421.4844 or by emailing sales@wpromote.com. We look forward to speaking with you shortly.

Sincerely,

The Wpromote Team

 
Become An Insider! Never Miss Our Industry-Leading Content

Thanks for signing up to be a Wpromote Insider.
You’ll be the first to get the scoop on our latest services, promotions and industry news.


CONNECT
  • Los Angeles HQ: 310.421.4844
  • Chicago: 312.690.7112
  • San Francisco: 415.423.1535
  • View All Offices
  • Dallas: 214.696.9600
  • Houston: 281.974.5569
  • Denver: 720.583.9064