Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. There are some exciting new changes to the social media landscape, so keep reading for the latest.
The Pinterest Buy Button Is Here!
Three hundred million buyable pins will roll out in the coming weeks with the long-awaited Pinterest Buy Button, which launched on Tuesday. Currently only on iOS devices in the U.S., the Buy Button feature includes the product’s price in blue, along with a blue ‘Buy it’ button next to the familiar red ‘Pin it’ button.
“Shop” and “Shop our picks” now appear in the iOS Pinterest App’s main menu. “Shop” will feature the latest buyable Pins and “shop our picks” will list products chosen by Pinterest.
Pinterest made the big announcement on their blog with this adorable video.
Uploading a Photo to Facebook Now Looks a Lot like Snapchat
With swipe-able filters and options to add text or stickers, the new Facebook photo upload feels very familiar.
This isn’t the first time Facebook has attempted to mimic Snapchat since they failed to acquire the app in 2013. Ever heard of Slingshot? Slingshot was Facebook’s answer to Snapchat, released last year. Like Snapchat, Slingshot is an app that allows users to send temporary photo and video messages.
This probably isn’t Facebook’s last attempt to copy Snapchat, especially considering their acquisition of WhatsApp. Only time will tell.
Facebook Looking At More Activity On Videos
Facebook has expanded their usual like, comment, and share metrics to include things like enabling audio, making the video full screen, and enabling high definition to determine which videos a user sees in their News Feed.
This update comes after Facebook surveyed its users and learned that they may enjoy content that they don’t necessarily like, comment on, or share.
Facebook Testing Lead Ads
In an attempt to help businesses gather data easily and keep users on their site, Facebook is testing a leads ad unit that auto populates contact information, such as email, that users have provided to the social network. Facebook is testing various versions of this ad unit, prompting users to sign up for newsletters, price estimates, and other business information.
Facebook is currently testing the ad with a small group of businesses.