If you moderate a Facebook Page with high engagement, replying to each Facebook message that comes in can seem like a futile task. Well, your job may be getting a little easier. It appears that Facebook is testing out “Saved Replies,” a tool that does exactly what you think it would. Page owners will be able to create a kit of saved replies that they can then scroll through or search for when replying to a message. To add some personalization, auto-populating placeholders for fields like first name, last name, and web links can be included. While this test is currently only available to a select group of businesses, expect a public rollout sooner rather than later.
Get ready for your Newsfeed to be a lot more animated now that Facebook supports GIFs! Although Facebook has been supporting autoplay video functionality since 2013, GIFs were sadly excluded. Earlier this week, however, Facebook announced that it would support inline animation of GIFs from external sites. A user must simply insert a link from the GIF-hosting site into their status box and it will animate when published. Unfortunately, this only works for users, not Pages – at least for now.
Earlier this year, Instagram rolled out their multi-photo carousel ads, the only Instagram ads with clickable links… Until now. Instagram is testing out its new direct-response formats, which will let advertisers use new “Shop Now,” “Install Now,” and “Sign Up” buttons on single photo ads that open an in-app browser.
Instagram also said that they will be working to make advertising available to businesses of all sizes through an Instagram Ads API and Facebook Ad interfaces. For now, the API will only be made available to a select group of Facebook Marketing Partners, including Olapic and Salesforce, among others. And so we wait.
If you think your business has no place on Pinterest, now is the time to reevaluate. In just a few short weeks, users will start seeing “Buyable Pins” on the Pinterest app for iPhone and iPad. These new pins will allow products to be purchased in-app through Apple Pay and other outside payment processors. Users will also be able to swipe through different color options, select their size, and checkout without ever opening a web browser, making it almost too easy for Pinners to spend their money… almost.