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Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We’ve been on break, but we’re back for another round of social media news, and there are some really interesting changes and updates that we want to catch you up on!

 

FACEBOOK

Page Reach Is Hit Again With New Tweaks

facebook-video

Facebook is at it again. They’ve decided to further tailor an individual’s News Feed towards what matters the most to them. Marketers may be concerned, but as consumers and users of Facebook, we can’t really blame them. The first update may actually benefit marketers, allowing for multiple posts from the same source to be seen in a row- abolishing a rule that previously prevented this stream. Facebook will also attempt to push content from close friends and family towards the top of the news feed as to not miss any important updates. The last update will move posts about your friends’ activity on FB lower on the feed. Finally! We won’t have to worry about seeing whose FB profile Sally from high school has been creeping on- unless you’re into that sort of thing.
Facebook “Anthology” Is Officially Introduced

As YouTube continues to grow exponentially, Facebook has already taken measures to push out content as a video integrated platform; however, they’ve recently stepped up their game even further. Facebook has now made public knowledge the method they plan on using to monetize their video content- but it isn’t for everyone. Unless you’ve been growing money on trees, it may be tough to capitalize on this program. A minimum buy-in will be $2 million.

 

Facebook Video Passes 4 Billion Daily Views

In just 3 months, Facebook’s daily video views have gone up by one billion, surpassing 4 billion views each day. There is no denying Facebook’s video growth, as you’ve probably noticed more and more videos of adorable cats and World News being pushed higher on the news feed. Believe it or not, daily Facebook views have even caught up to daily YouTube views. You may be asking, how is this possible? YouTube views are not triggered until further along into a video whereas Facebook’s view count is triggered within the first few seconds of pressing play.

 

TWITTER

Direct Messages Take A Step Forward

Twitter has officially dropped their Tinder-like messaging platform, moving away from its ‘follower match’ system. You can officially message any handle, regardless of whether or not you follow that person or if that person follows you. A new Direct Message button has also been added to the profile page, simplifying the messaging process. No more checking back and forth to see if you’ve entered the right handle before sending a message. Thanks Twitter, but let’s hope the next change will let us write more than a few words in one message…

twitter

 

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