Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We’re back for another round of social media news, and there are some really interesting changes and updates that we want to catch you up on!
Your Facebook Page’s Like Total Will Probably Drop
Don’t freak out! There’s nothing personal about it, but recently this month, Facebook announced it would stop including likes from memorialized and voluntarily deactivated accounts. So if you see your Pages Likes drop from 10,000 to 9,950, it’s not because you posted a selfie to your business page on accident, it’s simply because Facebook is doing a little tidying up.
Twitter Gives Analytics for Individual Tweets
Have you ever tweeted something and wondered why not a single person has “Favorited” your tweet? Well, I can’t give you an answer to that, but what I can do is tell you that you can now see all the other metrics for that specific tweet. Twitter has recently been experimenting with allowing users to click on a button right on their tweet to see analytics like: how many times someone has viewed your photo, how many clicks on your link you’ve had, how many people viewed your tweet, etc. So now there are plenty of metrics to worry about right at your fingertips.
Twitter Gives Advertisers Access to More Target Audiences
Twitter is quickly playing catch up to Facebook’s giant hold on the social media advertising world. While Facebook has had the ability for advertisers to target users based on purchase intent for a while now, Twitter announced earlier this month that advertisers could serve Promoted Tweets to certain “partner audiences”. These partner audiences were created from Twitter’s big data partners Acxiom and Datalogix, and breakdown users’ purchase intent and habits in specific categories from Twitter. It will be interesting to see how these new targeting categories affect marketers moving forward.
Multi-Image Ads Are Coming to Pinterest Soon
Have you ever been on Pinterest and thought, you know what there aren’t enough of on this platform…pictures! Well then, do I have a surprise for you? Late last month, Pinterest announced that it has been testing a multi-pin carousel ad that will display multiple images. With all joking aside, this actually could mean big things for Pinterest seeing as they continue to ramp up their ad features more and more.
Targeting and Animated Ads Coming Soon to Pinterest
It’s official…instead of targeting all sports enthusiasts; you can soon target fans of specific sports on Pinterest. This may not seem like a huge change, but as Pinterest starts to hone in on their targeting options, advertisers start to get closer and closer to their audience. Along with this announcement, Pinterest also mentioned that a new animated ad will be tested that will move when users scroll down the page. Pinterest ads seem to be making move after move, and this is just proof that Pinterest is in it to win it.
Instagram Announces Carousel Ads
Pinterest isn’t the only one trying to woo advertisers with a carousel-like ad format. Instagram announced earlier this week that it will be offering brands another way to tell their story by allowing advertisers to use multiple photos that users can swipe through. Furthermore, these ads will link to a website of the brand’s choice, which may not sound like much, but this could mean huge things for Instagram. This link out feature is only allowed for ads, but if this continues to expand to regular posts, it could mean great things for brands to start to see direct sales from Instagram.
Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!