Hey everybody, welcome back to another weekly roundup of all things social media. We have a bunch of updates to drop for you, so let’s get right down to business.
Scheduled Deletion Of Posts
If you ever wanted to have a special offer for a limited time, you’re in luck because it may have just gotten easier. Facebook is testing a small pilot of a feature for mobile that lets users schedule the deletion of a post after 1 hour to seven days. Look for this in your IOS mobile posts. Hopefully it will be rolling out to a larger group of users soon.
Power Editor Updates
Sometime last week a few changes were made to the Power Editor interface. A Facebook rep gave a statement saying, “With this change, advertisers can now create News Feed ads at scale, preview them during creation, edit them at any time, and bulk import/export them.” Hopefully this will make ad building a little easier on everyone!
Ever since the release of auto-playing videos on the social site, users have seen more and more in their News Feed. Facebook reported a 50% growth of views since May with the help of a certain charity event and other viral videos. Since June, Facebook has had an average of 1 billion video views per day. Facebook has rolled out a video count to give users an idea of how many times their videos have been viewed. Will this help your strategy on Facebook?
Facebook Hits 100 Million Users In Africa
Facebook recently visited Africa, where they took note of problems that users were having with their platform. As a result of this visit, the social media giant made it easier for African people to access its mobile app. Facebook made changes to reduce its app size and start up times. These tweaks have resulted in huge growth for the user base there.
Privacy Checkup For All Users
A new privacy checkup, first announced last Spring, will be rolling out to all users when they log into Facebook in the coming days. The privacy update will ask users three questions to make sure their information is being shared with the right people. Look out for the little blue dinosaur to help guide you through the process.
Purchasing On Twitter Is Here, For Some Of Us
What many bloggers have been talking about for some time is finally here. Twitter is testing purchases on the platform. An article on the Twitter blog stated, “For a small percentage of U.S. users (that will grow over time), some tweets from our test partners will feature a ‘Buy’ button, letting you buy directly from the Tweet.” We’ll see if this changes eCommerce strategy, or if it is just another way for Twitter to make its stockholders happy.
Flight Conference To Teach Mobile Developers
Twitter is hosting its first conference for mobile developers, for the fitting registration fee of $140. It will be kicked off with a speech from the CEO of Twitter, Dick Costolo. Afterwards, sessions with the company’s engineering team will be held. If this is something you’re interested in, check out the Twitter Flight page.
Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or shoot us a Tweet if you have any questions or comments about any of these updates!