Welcome back for another weekly roundup of all things social media! Today we’re honing in on all things Facebook. They have some great news and updates that we want to be sure to break down for you!
Saved By The…Facebook (Sort Of)!
In today’s day and age there’s so much going on around us. Staying on top of our favorite music and movies is a big task. Not to mention we’re also expected to remember all of our friends’ birthdays!
Fortunately, Facebook has swooped in and make life a little bit easier for our brains. The new Save feature keeps track of just about anything we’ve had to remember in life. According to Facebook’s blog in which they released information on the update, “You can save items like links, places, movies, TV and music.”
But how helpful is this, really? We already have iCal, the reminder app, Evernote, and other great productivity apps. Additionally, these apps are easily accessible and typically already built into our computers and smartphones. So, this saving feature doesn’t seem like a necessary change to Facebook. The only real benefit to this is that saved items will show up in your news feed. Correction, it will sometimes show up in your news feed at the apparent discretion of Facebook. Thanks, Facebook?
Facebook Leads The Social Media Herd
Facebook continues to dominate the social media industry, still leading in social logins and driving referral traffic.
While their new saving feature may not be of the most benefit, Facebook has definitely come through in another way. If you make a new username and password that you end up forgetting, Facebook actually saves the day with social logins – and it shows.
Specifically, some data from Gigya shows that Facebook accounts for 55% of social logins, with Google+ tailing them at 27%. So it makes sense that Facebook is the “king of social media referral traffic.” Shareaholic notes that Facebook showed a 10.09% increase in referrals between March and June while everyone else was in the negative.
A bit ironic how Facebook is leading the pack by being the Internet’s #1 middle man.
Wall Street Called And Facebook Answered!
After Wall Street’s quarterly financial call, Facebook came away with $2.9 billion in revenue! How did they do it? Metrics, of course! Sheryl Sandberg points out some success metrics for us to lean into, if you will.
First, Facebook increased their active advertisers from a mere one million to a million and a half. They also reaped many benefits from all the kicking and screaming of the recent World Cup games. One could argue that McDonald’s owes Sandberg and company after the success of their FryFutbol promotion. Three billion – that’s the number of interactions generated from only 350 million people taking part in the campaign.
In fact, the majority of Facebook’s reported revenue comes from advertising. Beneath all the fluff of Buying and Saving buttons on Facebook, the king of referral traffic has firmly established its foundation in social advertising. While other sites like Twitter are attempting to close that revenue gap, it’s clear that Facebook is sitting back on its laurels and enjoying little things in life. Specifically, buttons. Lots of buttons.
Viral Video Of The Week
All hail the return of the King! By now you surely have heard all the buzz about LeBron James announcing that he will be taking his talents up north to Cleveland.
It seems like it was just yesterday that all of Northeast Ohio was torching the jersey of their beloved savior. Even more entertaining than the absurdity of the whole fiasco is a recent video brought to us by ESPN. Watch the hilarious and unbelievably on-point reading of LeBron James’ letter discussing his return. Oh, did we mention that it’s Frank Caliendo reading this as Morgan Freeman? You’ll be glad you watched this!
Thanks for reading A Smorgasbord of Social Media – your weekly roundup of all things social. Check back each Friday for a fresh batch of updates. As always, feel free to share your opinions by tweeting us @Wpromote!