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Happy Friday and welcome back for another weekly roundup of all things social media! Today we have a lot of exciting news regarding the world of mobile apps and GIFs. So what’re we waiting for? Let’s get right to it!



Undercover Job Seeking

We recently discussed some new design changes coming to LinkedIn profiles. In addition to cover photos and larger profile pictures, LinkedIn created a mobile app to let you use the networking site while on the go. Now, they’re taking that initiative a step further by rolling out a second mobile app for iOS specifically for job searching.

You may initially be thinking that this seems a bit unnecessary for LinkedIn. But, this new job search app provides you with one key benefit that surely makes it worthwhile: job seekers can now be on the search and have it kept private. Furthermore, the app will also provide users with recommendations and notifications based on your profile, previous searches, and personalized search criteria.

We all know it’s a bit awkward to search for jobs knowing that others have the ability to see what you are up to. Thanks to this new app that’s no longer the case. The best part about this is that you can also apply for positions using your LinkedIn profile. It’s now easier than ever for you to stay on top of the job search game!


The Clash Of News And Social Media

The growth of social media networks has replaced many aspects of our lives. They serve as online photo albums, marketing platforms, and even the tinder for sparking the flames of your next romance.

NewsWhip, an online news blog, has released a new mobile app that will consolidate thousands of global sources from the likes of Facebook and Twitter into one newsfeed.


Users will be able to narrow news searches to 10 different regions or countries as well as up to 50 different topics. Chief Technology Officer Andrew Mullaney states, “It makes for a stream of news that’s sometimes silly, sometimes dead serious, sometimes emotional, but always engaging.” With the ability to share stories directly to Facebook and Twitter, this new app provides users with a balance of relevance and social engagement. It looks as though Reddit may have finally found its match!


Get Strapped Up For Boot Camp

In just a few short days, MediaBistro will launch its Social Media Strategy Boot Camp. This interactive online event will provide you with the proper training for executing your next social media mission.

Why should you attend? Because, 93% of marketers use social media for business, but not all of them are using it to its highest potential. Whether you select the day pass, week pass, or all-access course pass, you;ll be able to launch your knowledge to the next level. The courses combine excellent curriculum with interactive learning and participation. If that’s not enough for you, you will also get to tap into the insights of 11 guest speakers, including executive director of Verizon Wireless, Jason Moriber.


As marketing efforts are increasingly shifting towards this trend of human-to-human interaction, attending this boot camp may provide the key to your career’s success.


The GIFt of Giving

If you thought you were limited to 140 characters and six-second Vine videos, you thought wrong! You now have a new avenue that awaits you with Twitter. Users can now tweet their favorite animated GIFs for both Android and iOS platforms.


However, Twitter isn’t the only one taking adopting this new format. GIFs are now supported on Google+ and Pinterest as well. Deadspin and Bleacher Report have mastered the art of sports GIFs, as you may have seen with the recent NBA playoffs this month.

While these sites have already capitalized on the GIFt of giving, GIFs will now also serve as a great tool for marketers, creating quick and easy branding platforms for all to see.


Viral Video Of The Week

We previously showed you a five minute video, Beats by Dre, and its many celebrity cameos. This week we provide you with another video that captivates the excitement of the World Cup games.

Nike has released “The Last Game”, an animated commercial featuring the ultimate showdown between cloned soccer players and the human players we all love. Featuring Ronaldo, Rooney, and Brazil’s superstar, Neymar, this video has been an instant hit.


With 51.6 million views, 92,000 tweets, and 673,000 social interactions, this video has proven to be another success for Nike’s “Risk Everything” campaign. Take a look for yourself and watch the intense superstar-loaded match.

Thanks for reading A Smorgasbord of Social Media – your weekly roundup of all things social. Check back each Friday for a fresh batch of updates. As always, feel free to share your opinions by tweeting us @Wpromote.



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