Welcome back to another week of a Smorgasbord of Social media, your weekly roundup of all things social. To know what’s going on in the social world check back with us every Friday!
A More Anonymous Facebook
Have you ever decided against logging into an app with your Facebook account simply because you thought the app was asking for too much information? If you have, then worry no more! Mark Zuckerberg and the rest of the Facebook crew have created new login features for some peace of mind. At the Facebook F8 Developer Conference, Zuckerberg announced that these new login features would unbundle all app permissions. This allows users the ability of specifically selecting which permissions to grant certain apps. On the downside, this requires a bit more log-in time for the user. On the upside, this allows for far greater user/app transparency. Eddie O’Neil, a Facebook product manager, elaborates on this concept of transparency by explaining that, “Developers need to do work to support you declining permissions, and build the experiences around helping educate and explain to you why they are asking for that information.” Making these changes will surely take a great deal of time, so Facebook has granted developers a year for implementing these new login standards. By the time 2015 rolls around none of us should have any issues logging into apps with our Facebook profiles.
Best Platform For Engagement
Many of us may already know that Instagram provides the best social media platform for engaging with consumers. But most of us probably don’t know that engagement on Instagram is about 60 times higher than it is on Facebook! Yes, Zuckerberg’s adopted child, Instagram, has risen as the favored platform for marketers over that of his firstborn, Facebook. Facebook has undergone many changes, such as the regulation of its newsfeed, that has made it difficult for brands to stand out. While organic engagement may be easier on Instagram, Forrester Research warns that the similar brand recognition difficulties may plague the Facebook-owned platform.
The Mobile Wave
As quarterly earning reports are finishing up around the social media companies, a common denominator keeps reappearing. No, it’s not in the monetary gains or losses, but the operational numbers the reports are publishing. Facebook released its information first announcing that it hit 1 billion mobile monthly active users, a number which represented nearly 80% of all monthly users. Twitter’s report shows very similar user numbers with 78% of total monthly active users coming from mobile. This reinforces trends seen from Google that puts mobile traffic 10-15% higher than the year before. Again, another reminder to make sure your website is optimized for mobile traffic. This also should be taken into consideration when creating ad campaigns on social networks by creating different ads for both desktop and mobile.
Viral Video Of The Week – Getting Denied On Television
If you have ever felt humiliated after asking someone on a date, then you might know how this guy feels. Well… actually, you might not, because this shirtless guy doesn’t really care. The anchorwoman was trying to get an interview but had to quickly think on her feet when she realized this guy was only interested in her on a personal level. This is a must-see clip from KTLA this week, boasting over two and half million views in just a few short days.
Thanks for keeping up with A Smorgasbord of Social Media. See you guys next week for a fresh batch of updates.