The time has come, Friday is finally here! Time for your weekly roundup of all things social. We have some interesting updates this week, so let’s dive right in.
Facebook Hits Mobile Landmark
During their recent first quarter earnings report, Facebook announced they’ve hit a landmark with monthly mobile users. In the first quarter Facebook reached over 1 billion monthly mobile users, which is a staggering 80% of their monthly active users. The year-over-year mobile monthly active users increased 34%. Mobile traffic across the web has been on the rise the past year, so it comes as no surprise that the number of mobile users has increased. Along with an increase in users comes increased advertising revenue for mobile. Year-over-year mobile ad revenue is up almost 60%. Overall, more people than ever are logging into Facebook through their mobile devices. If you haven’t already, you should be optimizing for mobile all across your digital platforms.
Google Plus May Be In For A Change
This week the man who has lead the way for Google Plus since its inception is parting ways with Google all together. Vic Gundota, known by some as the Father of Google Plus, announced his departure via (you guessed it) Google Plus post. Gundota will leave an extraordinary legacy behind him, “From starting Google I/O, to being responsible for all mobile applications, to creating Google Plus.” He goes on to give credit to Google’s CEO by saying, “none of this would have happened without Larry’s encouragement and support.” After an interview with Larry Page, some people are asking a question: what will happen to his legacy? In the interview, Page says they will continue to invest in Google Plus, and its flagship tool ‘Hangouts.’ Overall, this shouldn’t change Google Plus as it stands, but its future will be determined by its new leadership. Unfortunately, until Google announces who will replace Vic, we won’t know what that is.
New Pinterest Feature To Make Search Smarter
Pinterest’s CEO, Ben Silbermann, has created search filters in an effort to help you get more relevant search results. For example, when searching for “hairstyles” Pinterest will provide filters like “redheads” or “wedding.” This addition is something that Pinterest needed to do now that the service has over 750 million boards, 30 billion pins, and a user base that has grown 50% in the past six months. “We stepped back and decided, let’s build a search engine that’s more about exploration,” Silbermann said, “that’s more about discovery, that’s more about teaching about your tastes and giving you options to explore than it is about giving you an ordered list of the best answer.” This is something to appreciate after searching the same keywords and seeing the same pins each time. Now new fresh content can be found by adding filters, and by doing this, they’ve made it easier to search for products. This is another step in the e-commerce direction for Pinterest. One downside: these changes are only rolling out on mobile currently, with no timetable to release on desktop.
Viral Video Of The Week – Drake, Always Lookin’ One Hundred!
Courtside at a Nets-Raptors game, the camera caught Drake busting out a lint roller to clean off his pants. Memes are already coming out of the woodworks, but this clip spawned it all. It only has about 200,000 views, but is already taking laps around the Internet. Check out the quick clip and if you find any good memes feel free to tweet them to us @Wpromote!
Thanks for keeping up with A Smorgasbord of Social Media, your weekly round up of all things social. Check back next Friday for a fresh batch!